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Research papers

Interactive PC technology in consumer panel research

This paper will discuss the technological evolution undergone by the ACNielsen household panel based on the integration of different tracking tools with the final objective of gaining a new insight to consumers' behaviour an insight that may...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: Jennifer Hubbe, Renato Mannheimer
August 1, 1998
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Citation

Hubbe and Mannheimer (1998a, August 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/interactive-pc-technology-in-consumer-panel-research


Research papers

Interactive PC technology in consumer panel research

The paper describes the evolution the ACNielsen Household Panel has undergone in the recent past, moving from a traditional collecting method to a technology-intensive method that integrates different tools. An example of possible applications is...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Jennifer Hubber, Renato Mannheimer
Company: Nielsen
September 1, 1997
×

Citation

Hubber and Mannheimer (1997a, September 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/interactive-pc-technology-in-consumer-panel-research-5098